Hi, I’m Amsul.

December 01, 2012

Of course there is a page fold. Nobody lands scrolling

The fold doesn’t exist in the traditional sense where there is only one defined “fold”. But the essence is definitely very real; in that we, as designers, need to create the experiences that invite our visitors to scroll.

Understand who is visiting and why. Then design an experience that makes them believe: there is no fold.